Additionally, we talked with a prominent music attorney to see if there are issues, in this new music ecosystem, that everyone should know about.Įstablished by Grammy-nominated songwriter, producer and musician Martin Kierszenbaum, Cherrytree Music is an artist management firm, publisher and record label. To see how this is playing out, Music Connection contacted four successful managers to get their opinions on their expanded roles. Managers must not only be Internet savvy and entrepreneurial in spirit, but visionaries, too. Today the modern manager needs to do much more. As such, management’s role has evolved accordingly. But, given the state of the industry today, an unsigned artist may never sign a record deal and labels don’t always provide the services needed. The label itself managed marketing, promotions, distribution, etc. Traditionally, a manager developed an artist for a record deal and, once signed, managed the relationship between artist and label. As the traditional music business has given way to the “new music business,” artist management has changed dramatically.
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